Experiencia digital del empleado

Unipartner and Microsoft met with a set HR Directors, Internal Communication Directors and Digital Transformation leaders to share ideas and concepts about the challenges of creating a Digital Culture into different sectors of the Portuguese market.

Regardless the sector concerned, "every business will somehow be technological, not because everyone will develop technology or IP and software, but because certainly everyone will differentiate themselves by the way they incorporated these new technologies," said Paula Panarra, GM of Microsoft.

Most organizations now reach 5 generations of employees, and this is the case that having a systematic approach to change management is decisive for the success of any initiative.

Aproveche la oportunidad de conocer la guía de pasos rápidos de la metodología Unipartner para la gestión del cambio.

Fernando Reino da Costa, Unipartner’ CEO, stressed that the change depends on leaders and when we ask ourselves about the importance of the digital experience in the workplace, we find the answer in the 71% of employees who want the company they work to offer the same technology level they have in their personal lives*, and based on the war for talent the “Employee is the new customer”. That is why the role of leaders also involves providing this experience and "showing workers how they can take advantage of workplace transformation" and changing the culture.

"No mires el recorrido digital del colaborador si no presenta los vectores de la cultura que son relevantes para ti", dice.

Los principales puntos para construir una cultura preparada para el cambio constante del mundo digital:

- Promover el aprendizaje continuo;

- Potenciar la colaboración entre equipos;

- Crear una sólida estrategia de comunicación interna;

- Adoptar metodologías ágiles y el pensamiento de diseño;

- Crear iniciativas de innovación digital recurrentes - Digital Lab ;

- Crear iniciativas recurrentes de innovación digital - Digital Lab ;

Estos son los elementos básicos de una cultura digital e innovadora.

Puede encontrar los puntos mencionados con más detalle, en el estudio elaborado por Microsoft en colaboración con la London Business School y KRC Research, con el fin de abordar esta era de rápidos cambios.

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